Social Media and
Digital Marketing

Session Overview

Prepare yourselves for the upcoming 3rd International Conference on Exploring Colossal Technological Advances of the 21st Century in Social Science, Education, Engineering, and Technology (ICECTASET-2024). Our mission is to create a platform where research luminaries from across the globe unite to showcase their latest findings and advancements in their respective domains. This extraordinary opportunity serves as a catalyst for professional growth, enabling researchers to make meaningful contributions to their fields and advance their careers to new heights besides contributing to the betterment of humanity! Embark with us on an unprecedented voyage of research innovation, collaboration, and enlightenment as we endeavour to sculpt the future and redefine scholarly accomplishments.

(ICECTASET-2024) invites submissions of full papers and abstracts on the following (but not limited to) sessions

Social Media and Digital Marketing is contribution to
The Sustainable Development Goals:

Who Can Join

Research Scholars
Technology Experts
Students & Alumini’s
Editorial Board Members of Journals
Government Officials
Industry Professionals

Tracks

Topics of Interest for Submission include, but are not limited to:

1 Social media marketing strategies and campaigns

2 Influencer marketing and brand advocacy

3 Social media analytics and measurement

4 Digital advertising and programmatic marketing

Organizing Commitee Member

Conference Co Chair
Prof. Hadiyanto, Ph.D
Vice Dean, Department Information Systems
Universitas Jambi
Jambi, Indonesia
Conference Chair
Dr. Ir. Bambang Sugiyono Agus Purwono, MSc
Associate Professor, Department of Mechanical Engineering
University of Ciputra
Surabaya, Indonesia
Conference Organizing Secretary
Dr.Erisa Kurniati
Assistant Professor, Department of Education Science
Universitas Batanghari
Jambi, Indonesia

Session Speaker

Ms. Arti Gangaiya

Vice President
Employer Branding Lead
NatWest Group
India.

Social Media and Digital Marketing

  • Environmental Awareness Campaigns: The session aspire to explore on how social media platforms and digital marketing strategies can be leveraged to raise awareness about environmental issues, such as climate change, pollution, and biodiversity loss. By disseminating informative content, organising online campaigns, and encouraging user engagement, these tools empower individuals to take action and adopt sustainable behaviours.
  • Promotion of Sustainable Products and Practices: The conference focus is to discuss the role of social media and digital marketing in promoting sustainable products, services, and practices. Through targeted advertising, influencer partnerships, and content marketing, businesses can highlight their eco-friendly initiatives, encourage sustainable consumption patterns, and drive demand for green products and services.
  • Community Building and Advocacy: The sessions aims to inspect how social media platforms facilitate community building and advocacy efforts around sustainability. By creating online communities, organising virtual events, and mobilising grassroots movements, activists and organisations can amplify their voices, mobilise support for environmental causes, and influence policy decisions.
  • Data Analytics for Impact Measurement: Furthermore, the conference would also focus on examining how data analytics tools and digital marketing metrics can be used to measure the impact of sustainability initiatives. By tracking engagement metrics, analysing user feedback, and monitoring key performance indicators, stakeholders can evaluate the effectiveness of their campaigns, refine their strategies, and maximize their positive environmental impact.

Scope & Benefits of Attending ICECTASET-2024 conference

Discover the transformative potential of ICECTASET-2024 with a focus on sustainable innovation and technology-driven solutions to address pressing environmental challenges. Learn,

Benefits of Attending ICECTASET 2024

  • Resource Efficiency and Infrastructure Resilience: Learn about strategies to optimise resource use and enhance the resilience of critical infrastructure.
  • Sustainable Energy and Environmental Conservation: Dive into discussions on renewable energy sources, biodiversity preservation, and effective environmental conservation practices.
  • Innovation for Sustainable Development: Engage in sessions promoting innovation, environmental awareness, and the adoption of eco-friendly practices.
  • Responsible Business Practices: Gain insights into fostering sustainability through ethical financial strategies, transparent corporate operations, and responsible business practices.
  • Inclusive Decision-Making for Sustainability: Understand the role of human behaviour, societal values, and cultural perspectives in driving inclusive decision-making processes for sustainable development.

Author Guidelines

Guidelines for Abstract Submission:

  • Language: Abstracts must be written in English.
  • Length: Limited to one paragraph with 200-250 words.
  • Format: Submit in MS Word (.doc or .docx) document format.
  • Content: Abstracts should provide an informative summary of the original work. Include a brief biography with your abstract, following the example provided in the template.
  • Formatting: Center-align the Title, Author's Names, and Affiliations. Underline the presenting author's name.
  • Submission: Please submit your abstract through the designated submission portal.
  • Acknowledgment: Upon abstract submission, you will receive an acknowledgment email within three working days.

Evaluation Process

Guidelines for Full Paper Submission

If your abstract has been accepted and the registration fee for ICECTASET-2024 has been paid, you are invited to submit the full paper. Please adhere to the following guidelines for the submission:

  • Total number of pages: 6-8 in double-column format
  • Language: English (checked for grammar and language errors)
  • Tables, figures, and images should be properly named and of high quality.
  • Keywords should be written in lowercase letters (except for names/scientific names) and separated by commas.
  • Affiliation names, including the country, must be provided.
  • Each paper should be structured into the following sections:
  • Background, Motivation, and Objective
  • Statement of Contribution/Methods
  • Results, Discussions, and Conclusions

Once your full paper is prepared according to the above instructions, please proceed to submit it through the provided link. Submit your Full paper Here.

Session Lists

To be a Presenter please submit your Research Abstract
To be a Listener, Please register